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ThisNext

Social Network for Shopping


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Published 01/30/2012 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

ThisNext is a social network for shoppers. Users can list what they are looking for plus some of their best internet finds on ThisNext.com. They can create shopping guides and see what is hot and trending at any given time. Members can discover great finds in fashion, beauty, toys, home and so much more. Blogs are written by trendsetting fashionistas so members can follow those to make sure whatever they are shopping for is in and hip! Users can also link to their Twitter or Facebook account to broadcast to the world what they just purchased. ThisNext also offers a social community so its users can link and friend each other, give one another kudos for great picks and leave comments on their profiles.

ThisNext screenshot
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What is the history and popularity of the app?

ThisNext launched in 2006 and is based in Santa Monica, CA. Since their launch, ThisNext has received lots of press about its unique social shopping platform. It is the official "shopping partner" of Lucky Magazine and has been features in Forbes & USA Today Magazines.

What are the differences to other apps?

ThisNext is definitely appealing the the hipper, more stylish crowd. It's not a resource for frugal housewives looking to max out their coupons. Instead, its products are trendy and typically from well-known and respected brand names. Users are attracted to ThisNext since it is an application that helps them keep track of the latest fashions, and organize items from all over the internet that they want to purchase next. ThisNext's integration with Facebook and Twitter also makes it easy to promote users' latest purchases to their circle of friends. ThisNext also offers a way for friends to go shopping together virtually through the their social network.

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How does the web app look and feel to use?

Overall, ThisNext is quite trendy. The entire site has a slick "downtown" kind of feel. Even though products are showcased from all over the internet, ThisNext keeps them neat and in line with their theme. It is a very polished product. Users will notice a top and side bar banner of advertisements at many stops while navigating the site. This is an annoyance, but understandably it is ThisNext's source of revenue.

How does the registration process work?

Signing up for ThisNext is a breeze for those with Facebook and Twitter since their accounts can link to the ThisNext community. For those who want a separate login or who do not want to grant ThisNext access to their other social networks, registration is still quite simple. Users just need to provide an email, username and password. They are then provided with a URL for their own profile page on the ThisNext community (i.e. thisnext.com/by/username). They can continue on to setup their preferences, their profile, find products they like, or setup their "Loves" or their "Shopping Guides."

What does it cost to use the application?

ThisNext is a free service. As mentioned earlier their revenue is based on targeted advertisements and product placement.

Who would you recommend the application to?

ThisNext is ideal for those who place importance on their styles, clothes and name brand designs. It is a great portal to sort for unique, higher-end merchandise. It is a pretty specific target audience, so not everyone will appreciate what ThisNext has to offer. However, for those it does appeal to, they will find this to be a great app! If ThisNext was listed prices and was more price-conscientious it would probably attract more users.

  • Announce recent purchases or wish list items to friends
  • Consolidate potential purchases to a single platform
  • Follow the trends of trusted names or friends
  • See what is a popular or a best buy without having to go through tons of email ads everyday
  • It makes it easy for the users to use latest findings of friends sharing similar tastes and fashions.


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